HOW USING DIGITAL PLATFORMS HELP YOUR BRAND TO GROW | AN EXAMPLE
Digital Marketing Works. It sure does. Let us go through an example.
I was watching a video on YouTube the other day, and my daughter yelled in excitement: “Mom! This logo is Target’s!”
I was so surprised that she knew the name of a brand she’d never seen before. I asked her how she knew — and she said it was easy. “I watched many videos about Target online,” she said. Then I searched for it on Google, and there it was!
She named some kids influencers on youtube, who pretend to shop in Target. I won’t quote the names here because I don’t want to give away all the surprises of this story — but suffice it to say that if you’re looking for ways to strengthen your brand without having to spend a lot of money on digital marketing, it’s time to look at these kinds of things.
If you think big brands like “Target” don’t need content creation or digital marketing because they have enough resources to advertise themselves everywhere they go, think again. Digital marketing is the present. Technology is the future — and we’re just getting started with this stuff! Take part in the newest innovative ways of technology-based marketing, and you’ll see how much stronger your brand can become.
Despite living thousands of miles away, my daughter can recognize a logo. It is proof that digital marketing works. It also proves that kids are becoming increasingly important to brands. Kids are now part of the conversation about brands, both online and off. They’re the ones who know what you’re doing with your brand identity, whether you’re trying to make more sales or just become more popular with your customers.
So if you want to keep up with this trend, don’t just sit back and let big brands run all over you — get out there yourself! Create content that speaks directly to your audience and helps them understand who you are and what makes your brand unique.
And remember: if your kids aren’t learning about something by watching it on TV or listening to their parents talk about it, start talking to them. Make them part of your conversation and listen to their views. Make them aware of the fact that they should pay attention and observe what they watch and listen to. Brands also should target children, teenagers, youth, and every gender, race, and religion.
Some Good Examples of Inclusive Marketing are:
- Ramadan Kareem 2021 #CelebratingGoodness with Tata Motors #NekiHiDariya
2. Independence Day — #FreeTheRoads by Ralco Tyres
3. #KhaanaWithParosi by Shan Foods
Some Good Examples of Using Digital Platforms and Youtuber kids for Brand Awareness
- GOO GOO GAGA Pretend Play Shopping at Target!
2. Ryan Toys Hunt shopping Trip for Thomas & Friends and Disney Cars!
3. Kids No Budget Target Shopping! 🤑 Peyton & Olivia Toy Haul
Drop your feedback in the comments below, about what is your take about this. You can also share which Ad or marketing tactic you are currently impressed with.
Thank you!
Farah Ali Khan
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